Who We Are

SocialSelf has helped people become more socially savvy since our founding in 2012. Our aim is to give you the most well-researched, accurate, and actionable information on how to improve your social life.

We’ve created the world’s first automated training to improve your social life. The advice you receive is tailored to your unique personality and goals – and it’s 100% free.

Today, 150 000+ people have joined our training and 1M+ people visit us each month to read our expert-written content.

Disclaimer: Our content is not a substitute for advice from your psychologist, therapist, doctor, or any other healthcare provider. Don’t disregard any advice you’ve received from your healthcare provider because of something you’ve read on SocialSelf.

Our Mission

Our aim is to give you the most actionable, well-researched, and accurate information on how to improve your social life.

We want to help you build confidence, enjoy socializing, and develop meaningful connections.

Our Courses

SocialSelf generates revenue by selling high-quality, science-based courses. You can see our courses here or sign up for our free email training.

Our Trusted Expertise

Leading media outlets such as TIME Magazine, Business Insider, The Chicago Tribune, Mashable, MSN, WebMD, The Hill, and 100+ more rely on SocialSelf’s expertise in psychology.

Review Board

Our review board ensures that our content is up to date and factually correct. It consists of psychologists and experts on social interaction.

Dan Wendler PsyD

Dan Wendler, Psy.D.

Daniel Wendler, PsyD has a doctoral degree in clinical psychology at George Fox University, Newberg, OR.

He is a two-time TEDx-speaker, author, founder of ImproveYourSocialSkills.com, and the 1.6 million members subreddit /socialskills.

Ilene S. Cohen, Ph.D.

Ilene S. Cohen, Ph.D.

“Dr. Ilene” S. Cohen, Ph.D. is a psychotherapist, professor, blogger and award-winning author of the popular self-help guide When It’s Never About You.

After graduating from the University of Tampa with a B.A. in Psychology, Dr. Ilene obtained her Master’s and Ph.D. degrees in Marriage and Family Therapy from Nova Southeastern University.

She’s regularly featured on Psychology Today and other top publications.

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Lissette León-Iglesias, Psy.D.

Dr. León-Iglesias is a licensed clinical psychologist since 2003. Previously working with addiction, trauma, and domestic violence at correctional facilities and community centers, she currently devotes her private practice to work with adults struggling with anxiety and depression.

She provides online psychotherapy in Florida.

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Viktor Sander B.Sc., B.A.

Viktor Sander, B.Sc., B.A., manages SocialSelf’s scientific review board.

Viktor has worked in the psychology field since 2007 and his primary focus is on communication and relationships. He’s been working with SocialSelf since 2012.

Before joining SocialSelf, he coached people individually to help them overcome relationship challenges in their social lives.

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Editorial Board

SocialSelf’s editorial board consists of experts on social interaction. They create actionable, in-depth articles, guides and courses that improve people’s social lives.

Natalie Watkins

Natalie Watkins, M.Sc

Natalie Watkins writes about socializing for SocialSelf.

She holds a B.A. in Experimental Psychology from the University of Oxford, an M.S.c. in Cognitive and Clinical Neuroscience from the University of London, and is currently in her final year of an M.Sc. in Integrative Counselling at the University of Northampton.

Hailey Shafir

Hailey Shafir, M.Ed, LCMHCS, LCAS, CCS

Hailey Shafir is a licensed mental health counselor, licensed addiction specialist, and clinical supervisor working out of Raleigh, NC. She has a Masters in Counseling from NC State University, and has extensive professional experience in counseling, program development, and clinical supervision.

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Nicole Arzt

Nicole Arzt, M.S., L.M.F.T.

Nicole Arzt, M.S., L.M.F.T. is a licensed marriage and family therapist.

She provides therapeutic services for individuals, couples, and families. Nicole received her master’s of science degree from California State University, Long Beach in 2014.

Nicole Arzt

Brandi Newstrom, MEd.

Brandi Newstrom, MEd. researches and writes SocialSelf’s courses. She makes sure that they are scientifically based and applicable, using so-called Backward Design, where the participant’s goals is the guiding star of the course design.

Brandi has a Master of Education and a bachelor’s degree in Psychology from Northwestern University, Illinois,

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Kirsty Britz

Kirsty Britz, M.A

Kirsty Britz, M.A. writes articles and creates courses for SocialSelf.

Kirsty has worked in different areas of psychology, from relationship-and career coaching to research and writing. In 2018, she left South Africa to complete her M.A. in psychology at the University of New York in Prague.

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David Morin

David A. Morin

David is the founder of SocialSelf. He started the website in 2012, using his passion for self-improvement to help others get a better social life. Originally from Sweden, he now lives and works in New York City.

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Success Stories

We asked some of our members to share how SocialSelf has helped them become more socially savvy. Here are their stories. Some names have been changed.


Bianca Gelli, Brazil

"[...] you know, little did I know that it isn’t about having an endless list of things to say, but about being genuinely interested in hearing from the other person and finding mutual interests. That’s so much more profound than I thought when I dreamed of a silver bullet to solve my conversation dead ends.

David’s course is DEFINITELY NOT a band-aid, it is a cure, for whatever social discomfort you have.

From this life, we don’t take away material things, only the good relationships we’ve had. Also, if you think that you can’t find friends that are like you, I guarantee you they are out there, you’ll find them with the help of this course."

Read Bianca's full story here


William lives in Irvine, California where he studies International Commerce

"I always felt I was a good guy, well-intentioned and nice. However, sometimes life and people were kind of stepping over me. I didn't have a lot of girls and social success.

Now I'm outgoing, social, and generally easy to talk to. What I learned is that change is possible!"

Read William's full story here


Rakesh, 20, is an engineering student in India

[...] one thing it has done is completely eliminated awkward moments. And because I’m not putting on a mask, it’s not at all tiring.

In fact, I look forward to more interactions. I’ve even started a brotherhood group so that I can meet new people and forge healthy relationships.

Read Rakesh's full story here


Rachel, 25, works in IT-support in Australia

"The way you teach and your methods have helped me so much. I have been implementing your ideas, and it has changed my life in such a positive way.

I have been genuinely interesting myself in others and it makes others feel cared about, and in turn, that makes me feel good!"


Theodor from Norway studies History at the University of Oslo

"When I started at university last year, I already knew that I would need to make friends fast, because if not, everyone would start forming groups while I stood outside. The problem was that I wasn’t included, even though I walked around with them and went to every social event during that first ‘buddy week’. I decided that I needed better social skills because the way things always seemed to end was heartbreaking. I felt that no one I met wanted to include me, and I didn’t understand why. The only way to understand it and fix it is to gain access to their groups, and the only way to do that would be to improve my social skills.

During the program, Theodor got more confident and began realizing that others don’t have a strict plan of in which direction they want the conversation to go. That is one thing that has helped him dare to speak more."

Read Theodor's full story here


Claire, 33, is from UK and currently lives and works in the Netherlands

"I realized when I found your course that it’s not only I who feel self-conscious in social situations but most people feel that way. It was the feeling that there's actually nothing wrong with me that's made the difference. That helped me to start to forget the painful things that harmed my confidence in the past.

Before Christmas, I went to the birthday party of a friend and as a result, I got invited to someone’s dinner party after chatting for some time with someone who seemed to really like me and said that I was fun!"

Read Claire's full story here


Estuardo Paz, 29, works as a data processor for a U.S. media company

"Before I feel all bad because I didn't make any friends. I wasn’t motivated to interact with people because I got depressed. Now I don't panic and can go on speaking until I create rapport.

Now I know that I can make a difference in people’s lives just by connecting with them and sharing what I am."

Read Estuardo's full story here


Richard, 29, is a mechanical engineer from Portugal

"I've read several things about improving social skills and most, by far, are very general, vague tips.

I have to congratulate you and Viktor. Some of the things you teach give what I call "aha moments" or "make me see the matrix". It's those bits of knowledge so well thought of that make you connect the dots."

Read Richard's full story here


Kaitlind lives and studies in Corona, California

"I've been homeschooled, so I didn't have very much social experience and I wasn't very good at making friends. I hardly had any friends. Almost a year ago, I started going to my church's huge youth group. As you can imagine, from my background, I got off to a bad start."

"Your concept of slowly going out of my comfort zone has really helped. I have more friends at my youth group than I thought I was capable of making."



"I find that people make an effort to talk to me now and ask me how I’m doing. I know that friendships take years to build, but this course definitely is putting me on the fast-track to do so. I now find small-talk with strangers, and bonding 1-on-1, to be effortless. There is a great improvement in group conversations as well.

This course is amazing and I 10/10 recommend it for anyone who has EVER been at a loss at what to say when conversing. This course holds all these social skills so many of us seem to just be missing. Thank you so much, David! Your product has revolutionized not only my social life but my life in general. Because life is about the connections and relationships you have, and now I know how to have some."

Read Rebecca's full story here